We’re Avantia, the high-growth market leaders in non-standard home insurance.
Our AI-first strategy, proprietary risk and pricing technology, and the development of an award-winning new claims platform have helped us achieve an eighth consecutive year of double-digit growth.
We’re the first UK personal lines home insurance business to launch AI-enabled policy validation and claims processing, and the first to adopt a fully machine learning-driven pricing structure. Avantia is currently the only insurance business participating in the FCA’s AI Live Testing initiative, which supports the responsible deployment of AI in the UK finance and insurance sectors.
We’re on track to scale to one million customers, with the ambition to build a fully AI-led operating model.
Our AI-powered decisioning platform enables real-time decisions to be deployed across all aspects of the insurance value chain, delivering a highly automated, agile and low-cost business model with strong growth momentum. Unlike traditional insurance systems, data and insight stays with us through every stage of the insurance lifecycle.
We have tech that our specialists developed from the ground up, and data you won’t find anywhere else. Insuring the non-standard has always underpinned our expansion strategy. It’s an underserved and rapidly expanding part of the market, and our quote footprint of more than 95% makes us the only UK home insurer with a whole-market opportunity.
Our platform, already transforming the specialist home insurance space, is built to scale - enhancing our reach within this market while creating opportunities to apply our capabilities more broadly.
- UK's largest home insurance quote footprint
- Real-time decisions, powered by cutting-edge AI
- Highly automated business model with strong loss ratio results
UK's largest home insurance quote footprint
Real-time decisions, powered by AI
Highly automated business model with strong loss ratio results
OUTSTANDING TECH. OUTSTANDING DATA. OUTSTANDING PEOPLE.
Three core strengths have enabled us to outperform the market.
Let’s start with tech. Our digital distribution keeps our costs low and makes us easy to scale. Then there’s AI. It isn’t a bandwagon we’ve suddenly jumped on; we’ve been using it for years to make intelligent real-time decisions for our customers. Now we’re supercharging how we use agentic AI in our business to transform our operations and boost our capabilities across pricing, and risk analysis - all whilst delivering faster, fairer outcomes for customers without compromising on underwriting performance.
We’re able to get those outcomes thanks to our data. For us, business is always personalised. We specialised in non-standard insurance from the beginning, so we’re used to asking our customers more detailed questions than most. Now, we’ve gathered years of proprietary data that we use to make instant, reliable, personalised decisions.
Then there are our people. We’re entrepreneurs at heart, so we’re always looking for better ways of working. When we couldn’t find the right decisioning tool for our customers, we built one. Today, tech specialists work across our entire business - making sure our digital tools work as smartly as we do.
LATEST NEWS
What we learned from three months of Claude at Homeprotect
Earlier this year we ran a three-month pilot of Anthropic’s Claude with 26 colleagues, from a representative sample across Homeprotect.…
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Homeprotect welcomes Accredited as new co-insurer alongside AXA in strengthened dual-capacity structure
Avantia Group, the digital home insurance platform and parent company of specialist home insurance business Homeprotect, has announced the addition…
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Homeprotect becomes first UK insurance business to implement WebMCP for online customers
Homeprotect takes an early lead in preparing insurance journeys for the rise of AI agents. 24 August 2026 – Homeprotect,…
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AWARDS
We are pleased to announce that we have been named in the Great Place To Work UK 2024 list as one of the Best Workplaces in the Financial Services & Insurance industry.
UK Customer Experience Awards 2024
Shortlisted in two categories in Financial Services:
- Best Use of Customer Insight
- Customers at the Heart of Everything
Change and Innovation Team (Homeprotect and Concentrix)
Excellence in Business Process Outsourcing
Over the last 18 months we’ve been working closely with our partner Concentrix to transform the experience we deliver to our customers.
We are proud to have been a Finalist for The Drum Marketing EMEA Awards 2024 in the “Search” category, which recognise how we’ve driven sales and customer lifetimes value through PPC.